heart of culture

Abdullah Al Salem Cultural Center wanted to introduce the center and their “Artist in Residence” program, located in the city of Canals, Venice. The nature of the centre is culturally driven, so we decided to dig deep into the Kuwaiti culture. The Heart of Culture branding is aimed to pin point the historical changes that define what Kuwait is today and what it will become in the future.

00e1dc82458835.5d1ded21528a4.gif
4dd3ef82458835.5d1ded21545e4.png
aa6c8d82458835.5d1ded2152f55.png
f5de9782458835.5d1ded2154239 (1).png
43883782458835.5d1ded2153e38 (1).png
d36c3d82458835.5d1def5852e97 (1).png
2d015782458835.5d1ded2154924.png
b9e54f82458835.5d1ded2153364.png
9b584282458835.5d1ded2153791.png
1d32d182458835.5d1ded2153a46 (1).png

This was the perfect chance to revitalize Kuwait’s history and utilize every important Kuwaiti landmark and artifact and showcase Kuwait as the history rich country it truly is. By bringing together modern-day and historical design, we created a brand that reveals the true history behind Kuwait through Kuwaiti Sadu inspired patterns and landmark based artworks. The Heart of Culture  is a brand that reflects on how ASCC bridges Kuwait’s past and present and is dedicated towards building Kuwait’s future.

Next

Say Suco