We were tasked with creating a brand identity for a unique lifestyle brand founded by 11 inspiring women. With a focus on travel, fashion, makeup, and charity, the identity was designed to remain anonymous, allowing the content and community to shine. To facilitate vibrant communication on social media, we developed a wide array of stickers, each reflecting a blend of light and vibrant colors that embody the brand’s dynamic spirit. This approach not only enhances engagement but also fosters a sense of connection among followers, making the brand a lively and impactful presence in the lifestyle space.