WOODS
When you see a set of brand icons, some are instantly recognizable while others are not—even if you've encountered the brand before. Customers form associations with logos based on their experiences with the brand’s products or services, either firsthand or through others. These interactions shape how a brand’s icon is remembered, influencing whether it becomes familiar or fades into obscurity.
For Woods, the beetle was a deliberate choice as the brand’s icon. A creature often unnoticed, yet vital to nature’s balance, the beetle symbolizes resilience and beauty in the unexpected.
Its rich, opulent colors—deep and iridescent—mirror the luxurious experience Woods provides, capturing the brand's essence: intricate, natural, and unforgettable. Just like the beetle, Woods transforms what might be overlooked into something extraordinary, elevating floral arrangements into a true art form.
